Tag Archives: visual rhetoric

Visual Modes of Ethotic Argumentation: An Exploratory Inquiry (pages 375-389)

Ioana Grancea ABSTRACT: Ethotic arguments are defined as sequences of claims-and-reasons regarding speaker character, based on which the plausibility of speaker assertions can be questioned. This is an exploratory study concerning the role of visuals in ethotic arguing. In this paper, I bring together contributions from visual argumentation theory and from studies regarding various modes of construing an ethotic argument, in ... Read More »

Visual Arguments and Moral Causes in Charity Advertising: Ethical Considerations (pages 167-185)

Ioana Grancea ABSTRACT: Social advertising often employs persuasive imagery in support of a morally laden cause. These visual arguments can take the form of veridical representations of the given situation or the form of purposeful visual blends. Both visual routes to persuasion have serious ethical issues to confront. In what concerns the purportedly veridical images, controversies about picture retouching and framing have cast many doubts on ... Read More »

Promovare online Carucioare copii Carucioare 3 in 1