Tag Archives: veridical images

Visual Arguments and Moral Causes in Charity Advertising: Ethical Considerations (pages 167-185)

Ioana Grancea ABSTRACT: Social advertising often employs persuasive imagery in support of a morally laden cause. These visual arguments can take the form of veridical representations of the given situation or the form of purposeful visual blends. Both visual routes to persuasion have serious ethical issues to confront. In what concerns the purportedly veridical images, controversies about picture retouching and framing have cast many doubts on ... Read More »

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